Facebook Ads – PPC Advertising for Your Affiliate Programs and CPA Offers

There is no surprise news about Facebook. The fastest ever growing social network site. I saw the rising graph of Facebook’s overall ranking on Alexa, though I wasn’t surprise about the growth, I was just wondering how on earth it got that popular within a short period of time.

I am not here to tell you great things about Facebook you can get enough from mashable, I’m only here to show you how to make use of Facebook’s advertising program to get more result from your affiliate programs and CPA offers.

Facebook ads started around 2007 I guess and since then different stories had been said about it. Well I used it for my local product ads which gave a good result I was expecting, so I can’t really say much about its results on affiliate programs and CPA offers. But with the testimonies I’ve got from people, they are good for promoting your offers.

Facebook Ads is a Pay-Per-Click (PPC) Advertising program, similar to Google Adwords and Yahoo Search marketing. It is an avenue to advertise to people based on their interest, passion, hobby, geographical location and even age or educational level. Do you have any product to promote to a particular set of people? Use Facebook Ads to get it out.

How to set up your ads on Facebook in just 3 steps

First you need to sign in into your Facebook account, in your profile, scroll down to the bottom of the page, and on the right side of the page you’ll see the text navigation links, then click on advertising.

It will take you to a page where you need to create a new ad. Click on the green Create an Advert button; unto the next page where you start by creating your ad. Before you can think of advertising on Facebook, you should have at the back of your mind what you want to advertise. It could be a product or service of your own or probably an affiliate or even CPA offers.

After writing out your ads, you might want to read their terms of service, advertising guideline to avoid the disapproval of your ad. You first specify the URL you want to promote, choose a title for your ad (e.g. Make Money Blogging Ebook) and also the ad content. You can see the preview of the ad as you create it.

Another advantage of Facebook ads is that you have the opportunity to add an image to your ad. So it can actually get the attention of people seeing your ad. Well this is optional but it is advisable you get an image that is related to what you are promoting. Then click continue.

The second step is to choose your market, choose who you want to see your ads. There are different ways to choose a market. It all depends on the product or service you are advertising. But since this sample ad is about my blog, targeting the whole Facebook users would be wise. But to monitor my ad conversion very well, I’ll target only people in my country Nigeria that are above 18 years of age.

You can also use keywords to narrow down your market. Facebook users of 18 years and above in Nigeria amount to around 700,000. This I can target everyone without using any keyword. You can also see that educational option too can be used to target users based on their education, which makes Facebook a better advertising platform. Then click continue to move on to campaign and pricing section.

This is the third section and it is about setting how much you want to pay Facebook for your ads. You set your own pricing based on what you want and your pocket. You can spend thousands of dollars on ads but why do that when you can get almost the same result with small ad fee.

You choose the currency type you want your account to use (US Dollars), then you give your new ad campaign a name (any name), after that you specify how much you are willing to spend as maximum each day. This means that any moment your ad reaches it daily budget limit, it will stop appearing. This will help you monitor your ad campaign very well. You can’t spend more than your daily budget limit but you can spend less.

The next step is to choose how you want your ad to be run. It can start immediately if you choose or to run on specific dates you choose. Then you choose if you want to pay per impression (CPM) or pay per click (PPC). The option you choose depends on what you are promoting. If you are promoting a brand, using CPM will be recommended and PPC to generate traffic for websites or blogs.

CPM stands for ‘Cost Per Mil’ (Cost Per Thousand), which means you only pay Facebook when you have a thousand people seen your ad. While PPC is Pay Per Click, which means you pay Facebook each time a user clicks on your ad to visit your webpage.

Your max bid is how much you are willing to pay Facebook per click or per impression. You have some suggested bid, which is the range of existing ads running in your target market from the smallest bid to the highest bid. You can choose any within the range. No matter what you choose, Facebook will help you calculate the number of clicks you’ll have each day to reach your daily budget limit.

Then you click on create. After clicking on create, you will be asked to supply your billing information, the credit card you want to use for payment. Supply it and you ad will be queued for review.

Wait for the approval of your ad, and if by any means your ad is disapproved you can replace a new one. But make sure you address the reasons for disapproval in your new ad.

This is a very short tutorial on how to create a Facebook ad. If you want a FREE $100 facebook ads credit coupon code, then sign up for my newsletter from the form above, and I will let you know how to get it free of charge. It’s free to sign up for my newsletter and so it’s free to place some ads worth $100 on Facebook. Or follow and DM me on twitter.

If you’ve had any bad experience with Facebook Ads, please let us know and we can discuss more about it here.